Taste, Craft and Wit commemorates the acclaimed New York City based creative agency, And Partners’ 20th year in business and looks at the strategic and competitive advantages that good design affords brands. And Partners has proactively reinvented itself — sometimes out of necessity, oftentimes to remain ahead of the industry. Since 1999 they have created work that intelligently engages audiences and solves business problems, while answering unmet needs and desires. They create work that resonates, and has proven to withstand the test of time.
Rather than bore readers with case studies or deep dives into projects with esoteric narratives, they’ve sifted through thousands of projects — without regard to client, product, chronology or medium — and simply organized them by color. The only thread connecting the work is their exemplary (we think) level of taste, craft and wit — the essence of what makes And Partners… And Partners.